Definition of the enterprise, goals and types of enterprises, the business environment (basic principles of economics, operation and rules of the market, modes of organization and competition), systemic approach. Business environment: external, functional and internal environment, PEST and SWOT analysis, Porter’s five forces model. Basic functions of the enterprise: production management, marketing, financial management, human resources management. Principles and functions of management: planning, organization, control, leadership. Tools and techniques for management decision support. Forecasting, statistic distributions, hypothesis testing, decision matrices and trees, simulation, linear and dynamic programming. Project Management. Investigation and analysis of business practices and strategies in the rapidly changing environment of the last decade, contribution and influence of technology in business decision making. Case studies.
- Teacher: Δημήτριος Ασκούνης
- Teacher: Ιωάννης Ψαρράς
ECTS : 3
Study Load : theory 3, lab 0
Language : el
Learning Outcomes : The course is a general-background course, providing the basic concepts of organization and management, both at the theoretical and practical level. The course material aims to introduce students to the concepts of management theory and to the analysis of case studies—problems / strategies of Greek and foreign enterprises. At the same time, the course aims to familiarize students and future engineers with topics related to the field of management and organization.
Upon successful completion of the course, students will be able to:
• Understand and become familiar with the basic principles of the scientific field of Organization and Management (definition of the enterprise, objectives and types of enterprises, the business environment—basic concepts of economic theory, functions and rules of the market, forms of organization and competition), which are approached systemically in order to meet the needs of new engineers.
• Understand the business environment (external, operational, and internal), while using methodologies such as PEST analysis, SWOT analysis, and Porter’s Five Forces model.
• Understand and become familiar with the basic functions of an enterprise, such as production management, marketing management, financial management, and human resource management.
• Understand the basic principles of financial operations and apply related tools in corresponding case studies.
• Understand the principles and functions of management (planning, organizing, controlling, leading).
• Use tools and techniques that support managerial decision-making for conducting forecasts, statistical distributions, hypothesis testing, decision trees and matrices, simulations, and applications of linear and dynamic programming.
• Understand and comprehend the basic principles and processes of Marketing, becoming proficient in concepts and topics of corporate strategy, marketing information, marketing strategy, and the marketing mix.
• Investigate and analyze business practices and strategies in the rapidly changing environment of the last decade, while understanding the contribution and influence of technology on business decision-making.
• Utilize organizational and managerial knowledge as well as the skills they have acquired, which constitute essential assets for the new scientist/engineer, who is expected to meet the demands of modern business and organizational management.